Projects
01
Genealogy: See the World With Nokia
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Choose a brand: evaluate its logo, slogan, target audience, appeal, creative and message strategies and execution for at least three decades the Past/vintage, the Present/modern, and the Future. In the process, consider the extent to which key, social, political, economic, cultural, technological, environmental events may have impacted or could possibly impact its branding/image intentionally or serendipitously.
02
Are Electronic Media Making Us More or Less Illiterate?
The Media Impact course at the Canadian University Dubai introduces models and theories of media psychological effects. Models such as the selective effects models, knowledge gap models, empathy models, consumerism models, framing and agenda setting models are considered and examined. Students are encouraged to further their knowledge by evaluating the effect of media on world issues such as literacy, climate change, human rights, and large scale conflicts, in relation to media psychology. Erudite is currently organizing an event on whether Electronic Media is making us more or less illiterate. The debate is organized by a group of nineteen students, in which five subgroups have been divided amongst the students. The five sub-groups include, situation analysis, research, event planning and management, branding and promotion, and the debate teams (for, against, and the moderator). I was responsible in the branding and promotion section.
04
Cultural Branding Campaign
Based on the axioms and strategic principles of cultural branding as espoused by Douglas B. Holt in “How Brands Become Icons—Principles of Cultural Branding” (2004), promote an identity brand of your choice, across three periods in “Men in the Sun” by Ghassan Kanafani (1963) to identify target markets.
The main idea of this campaign’s project was inspired by the “Men in the Sun” book in order to come up with an identity brand, in which we created Amal- أمل. Amal is an herbal drink that evolved and transferred its own myths through three different eras. This led Palestinian refugees to understand the purpose and cultural branding of the herbal drink in relations to the popular ideologies, anxieties and contradictions.
10
Brand Genealogy & Cultural Branding Graduation Project
By selecting two prominent brands in the United Arab Emirates, Etisalat, and Du, we considered the extent to which key socio-cultural, political, technological, and environmental factors may have impacted or could possibly impact their branding across three periods of time (past, present and future). In addition, we have applied the concept of cultural branding, as espoused by Douglas Holt, to both brands in two future eras.