The communication brief aims to promote the Emirates Airline Festival of Literature and requires the participants to increase interest in literature, target a younger audience, have the event recognized as a top cultural event in the Middle East. Participants took part in a live pitch with a panel of senior industry professionals. 

Develop an Integrated Marketing Campaign to promote NCBC's Women's Financial Literacy Program in Saudi Arabia.The campaign must highlight the bank's competition, benefits, communication strategy as well as the creative and media strategy you plan on implementing. 

Develop a landscape assessment, and communication plan to position 4real, an unknown brand in a crowded market, as a functional beverage, drive 50% aided awareness within the target, and sell one million units in the first year within the UAE.

Conduct research and analyze your results by asking ten participants to complete the VALS Survey. Using the VALS Framework and HubSpot Persona Overview, segment your audience and create a 60-second video advert of a real brand that targets one of these segments.

Using Shakespeare’s Sonnet 18 as inspiration and guidance, create an advertisement promoting Dubai in the form of a personified poem.

Based on the axioms and strategic principles of cultural branding as espoused by Douglas B. Holt in “How Brands Become Icons—Principles of Cultural Branding” (2004), promote an identity brand of your choice, across three periods in “Men in the Sun” by Ghassan Kanafani (1963) to identifIed target markets.

In order to expand Canadian University Dubai's current portfolio of offerings, the university’s reading initiative, CUD Reads, will launch a creative brand extension; the Khawater Story-Telling Contest. We have developed a detailed marketing plans book for the brand extension. 

By selecting two prominent brands in the United Arab Emirates, Emirates Airlines, and Etihad Airways, we considered the extent to which key socio-cultural, political, technological, and environmental factors may have impacted or could possibly impact their branding across three periods of time (past, present and future). In addition, we have applied the concept of cultural branding, as espoused by Douglas Holt, to both brands in two future eras.