Projects
Mental Health Campaign
The Mental Health Campaign is an event organized by students in order to understand historic and contemporary communication theories and praxes via the polemics of media use and media effects.
Business Plan Proposal for Edelman
The aim of this project is to elaborate a business plan for one of the world's largest PR agency, Edelman.
By analyzing the local and international markets, we combined existing services offered by the agency and proposed new ones in order to increase the profitability of Edelman Middle East.
Social Media Campaign for Sorbonne University Abu Dhabi
By creating a social media campaign for Sorbonne University in Abu Dhabi, we decided to promote the educational institution in an innovative and authentic way.
Purpl Goat
Purpl Goat, a high-street apparel online store that caters to those who seek to wear the latest trends and highest quality. Purpl Goat was established when we were asked to build the organizational identity and structure of a company, that can include mission, vision, values, organizational chart and SWOT Analysis. With a strong identity, we face real world challenges.
Cultural Branding Campaign
Based on the axioms and strategic principles of cultural branding as espoused by Douglas B. Holt in “How Brands Become Icons—Principles of Cultural Branding” (2004), we promoted an identity brand of our choice, across three periods in "The Alchemist" by Paulo Coelho (1988) to identified target markets.
Influencer Marketing Event
Research helped us to analyze the importance of the role of influencers in today's world and how they affect consumer behavior. These main topics are discussed during an event entirely arranged by students. Using our PR skills, we invited sponsors (Wow Sweets, Nice.ae, Bliss Flower Boutique and Riribeauty) and four popular influencers in the Middle East: Mr. Saif Ali Abdulla; Ms. Namrata & Ms. Nancy; Ms. Leanne Forbes Everett; Ms. Layan Salem.
Dubai Design District Campaign for Ogilvy
The assignment, prepared for Memac Ogilvy, consists on developing an integrated marketing campaign (analysis, communication strategy, creative and media strategy) that helps sell and position D3 as a must-visit destination for tourists visiting Dubai. The campaign needs to be based on research on the category, competition, brand, product, and insight into the traveler’s mindset.
Internship at Edelman Dubai
This internship course at Edelman Dubai provided me the opportunity to apply the theoretical knowledge and practical skills I have acquired in the classroom in ‘real-world’ settings.
Social Marketing Campaign for Etisalat