Graduation Project:
spring 2021
Published: May 18, 2021, 07:00
Gulf News Report:
Ogilvy Agency Brief
Fall 2019/20
Develop an Integrated Marketing Campaign to position Dubai Design District as a go to destination for tourists in Dubai.The campaign must highlight D3's competition, benefits, communication strategy as well as the creative and media strategy you plan on implementing.
Leo Burnett Agency Brief
Fall 2019/20
Develop a landscape assessment, and communication plan to reposition Polaroid as the number one instant camera and to gain 5% market share within the UAE.
Cultural Branding Campaign
Fall 2019/20
Based on the axioms and strategic principles of cultural branding as espoused by Douglas B. Holt in “How Brands Become Icons—Principles of Cultural Branding” (2004), promote an identity brand of your choice, across three periods in The Alchemist by Paulo Coelho (1988) to identified target markets.
This assignment’s idea was taken from the Alchemist book to create a map called Destination Destiny “DD”. Destination Destiny is a map that went from one area to another, it has led many people to understand their purpose in life, heart’s desire, Personal Legend and Soul of the World. Assisting individuals with different purposes is DD’s main goal.
Automobile Insurance Marketing Plan
Spring 2018/19
Create a marketing plan for a fabricated insurance company of your choice, in which you highlight the concepts and reasoning behind your campaign.
Media Impact Debate
Fall 2019/20
The Media Impact course at the Canadian University of Dubai introduces models and theories of media psychological effects. Models such as the selective effects models, knowledge gap models, empathy models, consumerism models, framing and agenda setting models are considered and examined. Students are encouraged to further their knowledge by evaluating the effect of media on world issues such as literacy, climate change, human rights, and large scale conflicts, in relation to media psychology. Erudite is currently organizing an event on whether Electronic Media is making us more or less illiterate. The debate is organized by a group of nineteen students, in which five subgroups have been divided amongst the students. The five sub-groups include, situation analysis, research, event planning and management, branding and promotion, and the debate teams (for, against, and the moderator).mera and to gain 5% market share within the UAE.