PROJECTS
CERTIFICATES
HubSpot Social Media Certified
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Develop an effective & engaging social media strategy for any business.
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Building an inbound social media strategy that delights the customers & grows your bottom line.
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Leveraging the power of social media to transform your business & your career.
HubSpot Content Marketing Certified
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Learn a content creation framework for producing effective content on a consistent basis.
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Create and repurpose content that both humans and search engines will love.
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Become a stronger, leaner, and more strategic content marketer.
Stukent Mimic Pro Simulation
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Keyword Research
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Data Analysis
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Writing Content
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Running A/B Ad Tests
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Creating Landing Page Wireframes
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Doing Basic On-site Search Engine Optimization
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Creating and Launching Successful Email Marketing Campaigns
Stukent Mimic Social Simulation
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Launched paid social ad campaigns
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Wrote content for social media posts
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Selected valuable pre-created content
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Planned & scheduled posts
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Analyzed data, metrics, & results
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Optimized campaigns for conversions
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Drove platform engagement
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Responded to customers
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Targeted different market segments
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Managed multiple $5000 weekly content creation & promotion budgets
MEPRA National Student Pitch Challenge 2021
Responded to a communications brief set by the Emirates Literature Foundation, home of the Emirates Airline Festival. The presentation included:
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The brief
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Objectives
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Key messages
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Audience & Research
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Strategy (Why)
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Ideas (How)
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Budget & Timeline
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Measurement
Advanced Google Analytics
Google Analytics Data Points You Can Use to Drive Content Campaign Success
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Demographics -One of the first data points you can use to develop an effective campaign is demographics
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Blog post engagement. Not all content is created equally
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Traffic channels
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Performance by platform
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Content groups
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Conversion goals