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PROJECTS
PROJECTS
1- Mini Cooper Genealogy
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I chose to study the overall branding of Mini Cooper in details; evaluating its logo, slogan, target audience, appeal, creative and print advertising message strategies and execution for at least three decades the Past, the Present/modern, and the Future.
In the process, consider the extent to which key, social, political, economic, cultural, technological, environmental events may have impacted or could possibly impact its branding/image intentionally or serendipitously.
2- Brand Design
During the Summer, I have taken an Adobe (Photoshop) short course in SAE Dubai, in which we were assigned to create a company of our choice & create a whole brand design such as; (logo, Posters, Typography/Colors, Business Cards, Letter Head, Font styles, & Stationary Mockups...).
3- Media Impact Debate
The Media Impact course at the Canadian University of Dubai introduces models and theories of media psychological effects. Models such as the selective effects models, knowledge gap models, empathy models, consumerism models, framing and agenda setting models are considered and examined. Students are encouraged to further their knowledge by evaluating the effect of media on world issues such as literacy, climate change, human rights, and large scale conflicts, in relation to media psychology. The debate was organized by a group of nineteen students, in which five subgroups have been divided amongst the students. The five sub-groups include, situation analysis, research, event planning and management, branding and promotion, and the debate teams (for, against, and the moderator).
4- Company Website
I was assigned to create a website for ValleyLINK (document the professor has handed out to us at the beginning of the semester in which we were assigned different companies).​
5- Obesity & Overweight
In the UAE, obesity and overweight has became an important public health issue . Due to this case, the report develops a qualitative study about the lifestyle of obesity in the UAE.
6- 4 Real Advertising Strategy
4Real in a functional beverage, sold throughout U.A.E, that provides consumers with a specific blend of hydration, energy, health and wellness attributes and weight management attributes. 4Real, unknown brand, competes with other well-known and established competitors in a saturated market.
7- Her Wallet Advertising Campaign
Develop a financial literacy platform (app) dedicated for women . NCBC understands the fears of women when it comes to financial decisions and are the thought leaders of strengthening women’s knowledge when it comes to financial matters.
8- Amal Advertising Campaign
In order to establish and promote our identity brand, Amal, across three periods in Men in the Sun, we have to implement cultural branding strategies explored and discussed by Douglas Holt (2004). Holt suggests that too often advertisers rely on the use of traditional mind-share principles and brand attributes when it comes to selling to a customer.
9- Creating a Beauty Blog
Beauty Glam is a website/ beauty blog that I have created during a web designing course.
10 - MEPRA Pitch | Student Pitch Challenge
Responded to a communication brief set by the Emirates Literature Foundation - we had to dissect the brief, conduct a market research, come up with a big idea, plan a campaign & then submit it. It was exciting, but nerve wrecking at the same time, but I had such a great learning experience.
11- Khawater Story-Telling Contest
The Khawater Story-Telling Contest aims to address the way in which the Covid-19 Pandemic has had a negative or positive social, economic, or psychological effect on the youth. The contest aims to motivate the youth to participate in the contest as to write a creative release and to go beyond the data and statistics that represent the impact that the pandemic has had on the youth.
By selecting two prominent brands in the United Arab Emirates, Etisalat, and Du. we considered the extent to which key socio-cultural, political, technological, and environmental factors may have impacted or could possibly impact their branding across three periods of time (past, present and future). In addition, we have applied the concept of cultural branding, as espoused by Douglas Holt, to both brands in two future eras.
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