Digital Marketing:
Mimic Pro Simulation & Course Certification
The digital marketing course provides the fundamentals of digital marketing. Critical skills such as search engine optimization, website analytics, pay-per-click advertising, and social media marketing are applied.
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Stukent also provided a simulation as a part of taking the digital marketing essentials course. This simulation was done in order to apply and learn the principles of digital marketing.
Mimic Pro
Simulation Report Summary
Objectives
This simulation was done individually in competitive circumstances against other students. The goal of this simulation was to practice principles such as:
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Writing Targeted Google Ads
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Search Engine Optimization
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Strategic keyword research
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Creating and optimizing landing pages for high conversion rates
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Measuring KPI
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Pricing
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Product
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Using email marketing
Each student competed against each other in 10 rounds with an overall budget of $50,000 and were ranked based on revenue, profit, ROI, and reach.
Execution
Each round had tasks and objectives to be completed by the student. Tasks and objectives such as optimizing a landing page for a product, adding new relevant keywords, creating an email campaign, and more.
Digital Marketing Essentials Certification
