Projects and Assignments
This is a complete list of all the work I have done throughout the fall 2021 semester. They are listed based on the date of submission and provide a description of the assignment.
01
Comparative Website Analysis
This assignment was done based on analyzing direct traffic, search traffic, referral traffic, conversion, and revenue per conversion on Noon and Amazon.ae. The tasks were to analyze and pick which website did a better job at delivering these points + creating potential display ads and Instagram/Facebook posts for them.
9/14/2021
02
Landing Page Optimization Assignment with Wishpond: Go Pro Hero 8
Stukent provided a landing page for students to optimize. The given landing page was receiving around 100 unique visits and sold an average of 0.5 a day for a month. Our task was to optimize this landing page and raise the average to 5 cameras a day.
9/21/2021
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03
Website Creation & Design Project Using Wix:
HALARA Coffee Shop
The task for this project was to create a professional and user-friendly website. The topic for our course was a coffee shop created by each student. My cafe is called HALARA.
9/28/2021
04
Lead Generation Campaign Assignment Using Wix:
Marco Polo - Fitness Trainer
Marco, our friend, recently started his fitness training business. He wants to create a lead generation landing page to bring him new customers. Our task by Stukent was to create a fitness training landing page that contains a free one-on-one fitness consultation by Marco. What was required: An offer, Information to collect, Information about Marco and what he does, and images.
10/5/2021
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05
Display Ad Campaign Creation Exercise:
HALARA Coffee Shop
The tasks for this assignment included creating two target personas for which we had to create display ads. Our ads had to match assignment #3, our coffee shop landing pages.
11/2/2021
06
STUKENT Chapter 8:
CommonBond Case Study
Stukent provided a case study with follow up questions in chapter 8 of Digital Marketing Essentials. The case study, CommonBond, focuses on email campaign strategy. We were tasked to answer 6 questions about the case study.
11/9/2021
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07
In-Class Assignment:
Facebook Business Page Plan for MyProtein
Students were tasked to create a facebook social media plan for a business of our choice. I chose MyProtein. They are a fitness nutrition brand that provide fitness related products and services. We were instructed NOT to visit the company's official Facebook page.
11/9/2021
08
FINAL PROJECT:
Social Media Campaign Plan
HALARA Coffee Shop
The task for this assignment was to create a social media plan for HALARA (my coffee shop). Click the photo to proceed to the final project.
12/16/2021
