The Digital Advertising course introduces the core concepts and practices of online advertising (online marketing, Internet advertising, digital advertising and web advertising), with a focus on social media marketing. It examines the impact of new media and research methods, with an emphasis on current trends. I learned how to assess the effectiveness of digital advertising and integrated marketing communications, and how to create a successful online ad campaigns.
Stukent also provided an immersive twelve-week simulation as part of the course in order to apply social media marketing principles.
Throughout the course, I obtained industry recognized certifications such as The Google Analytics assessment tests of digital analytics and Google Analytics as well as HubSpot’s Social Media Marketing Strategy Certificate.
Mimic Social
Simulation Report
Objectives
Mimic Social is a social media marketing simulation that helps students create and manage simulated marketing campaigns on various social media platforms and gain skills in several areas such as:
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Writing content for social media posts
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Launching paid social media ad campaigns
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Targeting different market segments
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Planning and scheduling posts
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Managing multiple $5000 weekly content creating and promotion budgets
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Analyzing data, metrics and results
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Optimizing campaigns for conversions
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Driving platform engagement
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Responding to customers and achieving high quality customer service
Results
Certifications
Google Analytics IQ Certification
HubSpot Academy Social Media Marketing
