Branding & Promotion
Introduction
We came up with a logo which is named as Erudite which has a meaning behind it. Moreover, under the creative platform the main issues to be addressed “Are whether electronic media making us more or less literate?” We focused on the communication objective by trying different methods and theories such as the uses and gratification theory. We also have focused specifically on our target audience, creative strategy and supporting team in which it falls under the compelling benefits for instance by promoting our unique campaigns around the university, by posting posters containing where and when and what time it will be taking place. In addition, we have developed a few poster ideas with a creative background to draw one’s attention. Not only that, but we have elements that we focused on such as the increasing importance of visual communication and information.
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We have chosen this logo because it is simple and understandable, yet it is aesthetic and eye grabbing to oneself. The logo symbolizes books which means education and knowledge. On the other hand, the colors do play a role like the orange Aura color means happiness, success, and encouragement. While the purple color, means power, independence, and creativity. Erudite is the name of the company that we have chosen and came up with. The reason why we chose “Erudite” as our company name, it is because it shows great profound knowledge or good learning, education, and literacy. Which brings us along to our slogan / tagline which is “Learn Without Limits”. What is meant by this slogan is that learning without limits is dedicated in developing approaches to teaching and learning that does not rely on our beliefs. We believe that there is more in everyone than we think. There are so many different types of media effects that acknowledges media effects by many theories for example; uses and gratification theory, it’s a theory in which it tries to understand how and why people reach out to certain media in order to maintain and satisfy certain needs.
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Creative Copy-Platform
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Issues to be addressed
Are electronic media making us more or less illiterate?
There is a major shift in information and communication technology, a new form of literacy is emerging.
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Communication Objective
The objective of this campaign is to help spread awareness about media literacy and how it can allow us to relate to the ability of having access to the media, to recognize and evaluate different aspects of the media content. The objective is to provide informative data to students and parents on how media may benefit or hinder literacy skills. Media’s influences are based on shaping perceptions, attitudes and beliefs.
Target Audience
The audience we are trying to target are students (aged between 16-26), parents, as well as faculty and staff members in the United Arab Emirates. The audience would also gain valuable knowledge of the effects of media literacy as opposed to the older generations that may not possess much insight into the negative and positive effects of modern-day media. Critical consciousness enables us to be become more conscious and make changes in the world they are living in. The expected outcome of our debate is enhanced awareness about the impact of electronic media on literacy levels. This event will provide professors with relevant information for their researches, as well as critical data to incorporate into the course syllabuses, and lesson plans.
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Compelling Benefit
We are offering suggestions and resources for these participants, so that they leave our event able to make better decisions and access tools that will encourage them. Another example is differential susceptibility to media effects model in which it’s a model that helps to improve our understanding of media effects by three different types firstly dispositional, secondly developmental, and finally social susceptibility.
Creative Strategy
Our big idea is to change lives and enlighten everyone about this topic. The creative strategy that we will be using to promote our campaign is having the
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Posters posted all around the university,
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Roll ups
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Brochures
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Short videos on social media
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Emails sent to the faculty staff and students
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Moderating effects on cognitive and emotional processing additionally happen more due to emotional contagion. Since media clients are touchy to other people’s state of mind like attitudes, moods, and emotional reactions, their very own intellectual and passionate reactions can be improved or hosed during shared media use. It is also more of a rational appeal as literacy does matter to everyone.
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Supporting Item
The poster contains the title of the event, the date, time, and place of the event on where it will be taking place.
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Creating a Poster
For the poster we chose the background color to be blue, because it stands out, it is a way in expressing intelligence, creativity, technology and communication. The purple which are the character’s shirts stands for ambition and moods, it encourages creativity and to inspire others and it also somehow draws attention. We chose the color white for our wording because it defines simplicity, perfection, and it is balanced and light to one’s own eye. It is plain, yet very aesthetic, and clean.
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Using fonts that are easy to read is a key to present something. We chose two specific fonts because it could be easily read from a distance, they add value to the text, and it helps the reader to notice the information from the text. Simplicity is key. Moreover, spacing is important, because it creates a visual look for the poster, and it can make an impact and attract the audience even more.
Brochure
