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Product Strategy

The four marketing mix elements, Product Strategy, Price Strategy, Promotion Strategy, Place Strategy, for Canadian University Dubai new Music and Dramatic Arts department are detailed below.

After first summarizing the approach to product quality, the product line, and the product futuristic benefits.

 


 

Product Line:

Product line: available for both graduated and ungraduated students or students who want to double major, with fees of 5,500 per three credit hours for the students who will be able to attend the classrooms in the campus (virtually), 4,500 AED for three credit hours for the students who will be attending the classes online, plus the +5% tax.

            Unique Product Quality:

The department is open worldwide for males and females, ungraduated and graduated students in the UAE and outside can apply as the major itself can be provided virtually in classrooms in the new City Walk to campus, or the other option will be online by the note that for the students who need to take the major online they have to buy some instruments required by the instructors, for the music and virtual arts' classrooms in CUD they will be affordable for the students with high technology and well known branded instruments such as Gibson, Shure, and Yamaha. In addition to this the program offers you to experience the drama and music with the best quality over offering outfit customs, big stages, speakers provided with suitable sound systems such as Harman International Bose, JBL, Sennheiser, Sony Corporation, Philips. for the students to be ably capturing every note from the songs clearly

            Product Futuristic Benefits:

By the end of finishing the 123 credit hours, you will receive an approval certificate for the graduated students to produce their songs on well-known studios in UAE such as GTR Recording Studio Dubai, GAD Music studio, Studio9 Productions LLC, addition to this you will be officially well-trained and prepared to be performing in virtual arts stages in UAE such as Courtyard Playhouse Dubai and The Theatre المسرح.

Course Curriculum 
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Music program

  • MUSC 104 Theory II: Harmony, Voice Leading, and Function 3 credits

  • MUSC 103 Theory I: Introduction to Music Theory 3 credits

  • MUSC 424 Ethnomusicology 3 credits

  • MUSC 294 Performance Ensemble 3 credits

  • Recording and Production 3 credits

  • MUSC 131 Principal Instrument I 3 credits

  • MUSC 111 Ear Training I 3 credits

  • MUSC 123 Musicology I: Historical Musicology 3 credits

  • MUSC 124 Musicology II: Popular Music Studies 3 credits

Art program

  • DRAW 110 Drawing: Objects and Space 3 credits

  • DRAW 111 Drawing: Natural Forms and the Human Figure or DRAW 112 Drawing: Ideation 3 credits

  • FINA 210 Expanded Materials 3 credits

  • FINA 400 Fine Arts Thesis Groundwork 3 credits

  • FINA 402 The Artists’ Manifesto 3 credits

  • FINA 403 Professional Practices 3 credits

  • FINA 404 Fine Arts Thesis Studio 3 credits

  • IMAG 101 Image/Time 3 credits

Dance program

  • DAN 317  Dance History I 3 credits

  • TD 352 Experiential Anatomy 3 credits

  • TD 332 Choreography I 3 credits

  • TD 312 Movement Composition 3 credits

  • T D 332  Dance Pedagogy Theory 3 credits

  • DAN 312 Contemporary Technique 3 credits

  • TD 312  Movement Improvisation 3 credits

  • TD 312  Movement Composition 3 credits

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