POST-LAUNCH
"Unleash the talent" Campaign
The post launch campaign after launching the Music and Dramatic Arts department will be the talent show “Unleash the Talent” campaign. This talent show will feature 7 schools from the UAE, 5 from Dubai and 2 from Abu Dhabi. However, anybody from the ages 15-19 who live in the UAE can join the talent show. These schools are one of best performing arts schools in the UAE. The campaign will feature a Tik Tok challenge as an entry into the competition (Must submit a Tik Tok of their talent using the hashtag “#unleashthetalent” to enter the competition) as well as hiring several Tik Tok influencers to push the campaign further. The talent show will be broadcasted to YouTube with money prize pools as well as scholarship offerings. The mediums that we will use for this campaign is Instagram, Facebook, Snapchat, Tik Tok, YouTube and Posters.
Social Media Stories
Figure 3.4
Figure 3.5
Figure 3.6
Figures 3.4, 3.5, and 3.6 are how the campaign will look like on Instagram/Facebook/Snapchat
Social Media Posts
Figure 3.9
Figure 3.8
Figure 4.0
Figure 3.9 is a poster that will be put all over the schools and will be handed out.
Figure 3.8 example of how the post will look on Instagram
Figure 4.0 is a poster that will be put all over the schools and will be handed out.